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Your data questions, answered simply.

We know that sharing customer data is a serious decision. This page explains exactly what data Vaboo needs, how it is used, and where the responsibilities sit between Vaboo and your agency.

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What the data is

  • Customer name and email address (required)
  • Customer phone number (optional, for certain tiers)
  • Property address or reference (optional, improves personalisation)

How you share it

A simple spreadsheet (CSV or Excel). No complex integration required. 

Why we need it

  • To create a customer account and send branded engagement communications on behalf of your agency
  • Only used if you activate call-based features on higher tiers
  • Enables property-specific personalisation of rewards and communications

What we do not need

Financial information, bank details, or transaction history of any kind

Three things we use your
customer data for

Creating customer accounts

Customers receive an invitation to create their rewards account on your branded platform. They sign up and manage their own preferences from there. 

Sending engagement emails

Weekly branded communications are sent automatically on behalf of your agency. Your name, their inbox, zero manual effort from your team. 

Powering Customer Move Radar

Property intent questions are asked at sign-up. That data is made available inside your dashboard as a contact list. We do not share it, sell it, or use it for anything else.

Who is responsible for what.

What Vaboo is responsible for

  • Storing customer data securely in line with UK GDPR 
  • Sending communications only in relation to the rewards platform 
  • Providing agencies with access to their customer data via the dashboard 
  • Never selling or sharing customer data with third parties 
  • Maintaining data security standards and documentation

What your agency is responsible for

  • Ensuring you have the right to share customer contact data with Vaboo 
  • Informing customers that their data will be used for the rewards platform 
  • Maintaining accurate and current customer lists 
  • Following up on Customer Move Radar signals in line with your own data handling processes 

Data and compliance questions

Note: Pending confirmation from Vaboo legal team. Must be confirmed before this page goes live. 

Note: Pending confirmation from Vaboo legal team. Must be confirmed before this page goes live. 

Customers opt in when they create their account on your branded rewards platform. The invitation email explains clearly what they are signing up for.

Yes. We can provide a standard data processing agreement and documentation that your compliance team can review and store internally. Contact us via the contact page.

Satisfied with what you've read?

Sign up now or book a meeting if you have specific compliance questions.

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